Digital transformation is not about technology

Are you asking yourself why do some digital transformation efforts succeed and others fail? Most digital technologies provide possibilities for improved efficiency, but if people lack the right mindset to change and the current organizational practices are not working, digital transformation will not help.

Therefore, digital transformation worked for organizations, where their leaders focused on changing the mindset of its members, as well as the organizational culture and processes before they decided what digital tools to use and how to use them. What the members envision to be the future of the organization drove the technology, not the other way around.

Would you like to know the 5 key lessons to follow in order to succeed in digital transformation? Here they are.

Lesson 1: Figure out your business strategy before you invest in anything. 

Digital transformation in the organisation should be managed by a holistic approach through a broader business strategy. The best combination of tools should be found for each organisation and organisations should not just follow one tool.

Lesson 2: Leverage insiders. 

Don't rely only on consultants, also include employees into the process of transformation, as they know what works and what doesn’t in their daily operations. New technologies can often fail to improve organizational productivity, because precious insider knowledge has been overlooked.

Lesson 3: Design customer experience from the outside in.

If the goal of digital transformation is to improve customer satisfaction and customer experience, first of all, you should focus on the diagnostic phase in order to obtain input from customers: information about company's strengths, weaknesses, identifying their needs, establishing their priorities and evaluating your performance. Based on this information build company's transformation to improve customer experience. Many leaders expect that the implementation of one single tool or app will enhance customer satisfaction on its own. But the experience shows that the best way to maximize customer satisfaction is usually to make smaller changes to different tools at different points of the service cycle. And the only way to know where and how to make changes is through obtaining input from the customers.

Fig.: Impressions from the DIGITRANS workshop where the participants developed digital business models. Read more about the project here:

Lesson 4: Recognize employees’ fear of being replaced. 

Many times, employees are sceptical about digital transformation or even perceive that digital transformation could threaten their jobs. If so, they may resist changes. Therefore, it is very important that leaders recognize those fears and emphasize that the digital transformation process is an opportunity for employees.

Lesson 5: Bring Silicon Valley start-up culture inside. 

There is a need for agility, prototyping and flat structures in the process of digital transformation. The process of digital transformation is uncertain, because changes need to be made provisionally and then adjusted, decisions need to be made quickly and groups from all over the organization need to get involved. Therefore, it is best to adopt a flat organizational structure.

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Author: Start:up Maribor , 2.4.2019
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